1. Introduction

Market Lead Pty Ltd ("we", "us", "our") provides digital advertising management services, including the management of advertising campaigns on platforms such as Meta (Facebook/Instagram) and Google. This Privacy Policy explains how we collect, use, store, and protect personal information in connection with our services.

2. Information We Collect

We may collect the following information through our services and advertising platforms:

Contact details (name, email, phone number, business address) provided by our clients
Advertising performance data (impressions, clicks, conversions, ad spend)
Lead information submitted through landing pages we manage (e.g. name, email, phone number, enquiry details)
Data received through platform APIs, including Meta (Facebook) APIs, such as ad account data, audience insights, and campaign performance metrics
Website analytics data (page views, user behaviour, device and browser information)

3. How We Use Information

We use the information we collect to:

Set up, manage, and optimise advertising campaigns on behalf of our clients
Track and report on campaign performance
Forward lead enquiries to our clients
Provide consultation and recommendations to our clients
Improve our services
We do not sell personal information to third parties.

4. Meta (Facebook) Platform Data

Where we access data through Meta APIs, we comply with Meta's Platform Terms and Data Use Restrictions. Specifically:

We only use Meta platform data to provide and improve advertising services for our clients
We do not use Meta platform data for purposes unrelated to our clients' advertising campaigns
We do not sell, licence, or otherwise transfer Meta platform data to third parties (including data brokers, ad networks, or other advertising services)
We do not use Meta platform data to build or augment user profiles for third parties
We do not use Meta platform data for surveillance or to discriminate against individuals

5. Data Sharing

We may share information with:

Our clients, to the extent required to deliver our services (e.g. forwarding lead data)
Platform operators (Meta, Google) as necessary to run advertising campaigns
Third-party software providers we use to deliver our services (e.g. landing page hosting, analytics tools), who are required to protect data in accordance with applicable laws
We do not share personal information with any party for purposes unrelated to the delivery of our services.

6. Data Retention

We retain personal information only for as long as necessary to provide our services or as required by law. When our engagement with a client ends, we retain data in accordance with our contractual obligations and applicable legal requirements, after which it is securely deleted or de-identified.

7. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These measures include access controls, secure storage, and encryption where appropriate.

8. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to access, correct, or request deletion of your data. To make a request, contact us using the details below.

If you are located in the European Economic Area, you may also have rights under the General Data Protection Regulation (GDPR). If you are located in Australia, your rights are governed by the Australian Privacy Act 1988 (Cth).

9. Cookies and Tracking

Our landing pages and related services may use cookies, pixels, and similar tracking technologies to measure advertising performance and improve user experience. Users may manage cookie preferences through their browser settings.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available at our website.

11. Contact Us

Market Lead Pty Ltd 12 Clive Road, Hawthorn East, Victoria, Australia 3123 Email: michael@marketlead.com.au Phone: 0478 936 393