Case Studies

Our Team

Blog

Book a Call

CASE STUDY

Wellness Better

Wellness Better

$105K+ In Sales & 1339% ROI in Month One

$105K+ In Sales & 1339% ROI in Month One

How a brand-new e-commerce store smashed its targets with Google Shopping, generating 13.39x ROAS from a standing start.

How a brand-new e-commerce store smashed its targets with Google Shopping, generating 13.39x ROAS from a standing start.

Industry

Industry

Health & Beauty E-commerce

Health & Beauty E-commerce

Products

Products

Vitamins, Supplements, Skincare, Haircare, Wellness

Vitamins, Supplements, Skincare, Haircare, Wellness

Advertising Channel

Advertising Channel

Google Shopping

Google Shopping

Markets

Markets

United States

United States

Revenue (Month 1)

Revenue (Month 1)

$105K+

Return On Ad Spend

Return On Ad Spend

13.39x

Orders

Orders

2,450+

Conversion Rate

Conversion Rate

6%

Client

Overview

Client

Overview

Client

Overview

About WellnessBetter

WellnessBetter is a US-based e-commerce retailer specialising in health and beauty products, including vitamins, supplements, skincare, haircare, and household wellness products from established brands. Their customer base includes price-conscious consumers and resellers seeking discounted bulk purchases.

The

Challenge

The

Challenge

The

Challenge

Starting from Scratch

WellnessBetter came to Market Lead with an ambitious goal and a blank slate. The website was brand new with zero prior advertising history, no pixel data, and no existing customer base to leverage.

WellnessBetter came to Market Lead with an ambitious goal and a blank slate. The website was brand new with zero prior advertising history, no pixel data, and no existing customer base to leverage.

The dual challenge was clear: rapidly build consumer trust while meeting aggressive profitability benchmarks from day one. For a fresh e-commerce entrant with thousands of SKUs and no performance history, this is one of the toughest starting positions in paid advertising.

The dual challenge was clear: rapidly build consumer trust while meeting aggressive profitability benchmarks from day one. For a fresh e-commerce entrant with thousands of SKUs and no performance history, this is one of the toughest starting positions in paid advertising.

“This was a brand-new website with no prior advertising. The company faced the dual pressure of rapidly building consumer trust while meeting ambitious profitability benchmarks.”

The

Goal

The

Goal

The

Goal

Aggressive Targets from Day One

WellnessBetter set a high bar for performance in the very first month of advertising

10x

TARGET ROAS

13.39x

ACTUAL ROAS

$90K

TARGET REVENUE

$105K+

ACTUAL REVENUE

The

Strategy

The

Strategy

The

Strategy

Simple, Focused, Effective

Market Lead deployed a focused Google Shopping strategy built on clarity and efficiency rather than complexity. With thousands of SKUs to manage, the emphasis was on smart segmentation and data-driven decision making.

Google Shopping Focus

Leveraged Shopping ads exclusively as the primary growth channel, maximizing product visibility where buyer intent is highest.

Google Shopping Focus

Leveraged Shopping ads exclusively as the primary growth channel, maximizing product visibility where buyer intent is highest.

Google Shopping Focus

Leveraged Shopping ads exclusively as the primary growth channel, maximizing product visibility where buyer intent is highest.

Clear Account Segmentation

Built a clean campaign structure for efficient budget distribution across product categories, avoiding unnecessary complexity.

Clear Account Segmentation

Built a clean campaign structure for efficient budget distribution across product categories, avoiding unnecessary complexity.

Clear Account Segmentation

Built a clean campaign structure for efficient budget distribution across product categories, avoiding unnecessary complexity.

Custom Performance Dashboards

Created bespoke dashboards to analyze product performance across thousands of SKUs, including inventory-focused reports highlighting high-revenue out-of-stock items.

Custom Performance Dashboards

Created bespoke dashboards to analyze product performance across thousands of SKUs, including inventory-focused reports highlighting high-revenue out-of-stock items.

Custom Performance Dashboards

Created bespoke dashboards to analyze product performance across thousands of SKUs, including inventory-focused reports highlighting high-revenue out-of-stock items.

Competitive Pricing Leverage

Capitalized on WellnessBetter’s strong pricing position to drive high conversion rates from Shopping traffic.

Competitive Pricing Leverage

Capitalized on WellnessBetter’s strong pricing position to drive high conversion rates from Shopping traffic.

Competitive Pricing Leverage

Capitalized on WellnessBetter’s strong pricing position to drive high conversion rates from Shopping traffic.

Conversion Tracking & Website Alignment

Ensured solid conversion tracking paired with strong website functionality to maximize every click.

Conversion Tracking & Website Alignment

Ensured solid conversion tracking paired with strong website functionality to maximize every click.

Conversion Tracking & Website Alignment

Ensured solid conversion tracking paired with strong website functionality to maximize every click.

THE RESULTS

Targets Smashed in Month One

Within the first 30 days of launching Google Shopping campaigns, WellnessBetter exceeded every target set. The combination of smart strategy, clean execution, and competitive positioning delivered standout results from a cold start.

$105K+ TOTAL REVENUE

Target: $90K

13.39x RETURN ON AD SPEND

Target: 10x

2,450+ TOTAL ORDERS

First month

6% CONVERSION RATE

E-commerce benchmark: 2%

Key

Takeaway

Key

Takeaway

Key

Takeaway

Simplicity Wins

This case proves that you do not need months of “learning phase” or overly complex campaign structures to deliver results. With the right strategy, clean execution, and a strong product-market fit, even a brand-new store can generate six figures in revenue from its first month of advertising.

This case proves that you do not need months of “learning phase” or overly complex campaign structures to deliver results. With the right strategy, clean execution, and a strong product-market fit, even a brand-new store can generate six figures in revenue from its first month of advertising.

The lesson is simple: clear segmentation, focused channels, and solid fundamentals beat complexity every time.

The lesson is simple: clear segmentation, focused channels, and solid fundamentals beat complexity every time.

Book a Strategy Call

Ready to Scale Your Business?

See what focused, results-driven Google Ads management can do for you.

© 2026 Market Lead. All rights reserved.

Book A Strategy Call