CASE STUDY
Wellness Better
$105K+ Revenue in Month One
How a brand-new e-commerce store smashed its targets with Google Shopping, generating 13.39x ROAS from a standing start.
Industry
Health & Beauty E-commerce
Products
Vitamins, Supplements, Skincare, Haircare, Wellness
Advertising Channel
Google Shopping
Markets
United States
$105K+
13.39x
2,450+
6%
About WellnessBetter
WellnessBetter is a US-based e-commerce retailer specialising in health and beauty products, including vitamins, supplements, skincare, haircare, and household wellness products from established brands. Their customer base includes price-conscious consumers and resellers seeking discounted bulk purchases.
Starting from Scratch
WellnessBetter came to Market Lead with an ambitious goal and a blank slate. The website was brand new with zero prior advertising history, no pixel data, and no existing customer base to leverage.
The dual challenge was clear: rapidly build consumer trust while meeting aggressive profitability benchmarks from day one. For a fresh e-commerce entrant with thousands of SKUs and no performance history, this is one of the toughest starting positions in paid advertising.
“This was a brand-new website with no prior advertising. The company faced the dual pressure of rapidly building consumer trust while meeting ambitious profitability benchmarks.”
Aggressive Targets from Day One
WellnessBetter set a high bar for performance in the very first month of advertising
10x
TARGET ROAS
13.39x
ACTUAL ROAS
$90K
TARGET REVENUE
$105K+
ACTUAL REVENUE
Simple, Focused, Effective
Market Lead deployed a focused Google Shopping strategy built on clarity and efficiency rather than complexity. With thousands of SKUs to manage, the emphasis was on smart segmentation and data-driven decision making.
THE RESULTS
Targets Smashed in Month One
Within the first 30 days of launching Google Shopping campaigns, WellnessBetter exceeded every target set. The combination of smart strategy, clean execution, and competitive positioning delivered standout results from a cold start.
$105K+ TOTAL REVENUE
Target: $90K
13.39x RETURN ON AD SPEND
Target: 10x
2,450+ TOTAL ORDERS
First month
6% CONVERSION RATE
E-commerce benchmark: 2%
Simplicity Wins
This case proves that you do not need months of “learning phase” or overly complex campaign structures to deliver results. With the right strategy, clean execution, and a strong product-market fit, even a brand-new store can generate six figures in revenue from its first month of advertising.
The lesson is simple: clear segmentation, focused channels, and solid fundamentals beat complexity every time.
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