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CASE STUDY

Tiimely Enterprise

Tiimely Enterprise

(Xapii by Tiimely)

(Xapii by Tiimely)

Precision paid search for a handful of enterprise buyers.

Precision paid search for a handful of enterprise buyers.

How Market Lead runs the Google Ads channel for Tiimely Enterprise (Xapii), the B2B lending decisioning platform behind Tiimely, putting the brand in front of the exact decision-makers at banks and lenders.

How Market Lead runs the Google Ads channel for Tiimely Enterprise (Xapii), the B2B lending decisioning platform behind Tiimely, putting the brand in front of the exact decision-makers at banks and lenders.

Industry

Industry

B2B Lending Technology and AI Decisioning (Australia)

B2B Lending Technology and AI Decisioning (Australia)

Services

Services

Google Ads Management

Google Ads Management

Markets

Markets

Australia (banks, lenders, financial brands)

Australia (banks, lenders, financial brands)

The

Challenge

The

Challenge

The

Challenge

Tiimely Enterprise sells Xapii, a high-consideration B2B lending decisioning platform, to a small and well-defined audience: enterprise lenders and banks. The whole job of paid search here is precision. The campaign has to put the brand in front of the exact decision-makers searching for lending decisioning, loan origination automation, and credit assessment technology, without bleeding budget across the far larger pool of irrelevant and consumer-grade traffic that surrounds those terms.

Tiimely Enterprise sells Xapii, a high-consideration B2B lending decisioning platform, to a small and well-defined audience: enterprise lenders and banks. The whole job of paid search here is precision. The campaign has to put the brand in front of the exact decision-makers searching for lending decisioning, loan origination automation, and credit assessment technology, without bleeding budget across the far larger pool of irrelevant and consumer-grade traffic that surrounds those terms.

Our

Approach

Our

Approach

Our

Approach

The strategy is deliberately small. Market Lead runs a focused Google Ads account scoped tightly to enterprise lending intent: a narrow keyword set, B2B signals only, and ad copy aligned to the Xapii product positioning rather than the consumer Tiimely brand. For a buyer set this size, discipline beats reach. A few of the right impressions are worth far more than volume.

Key Insights

When the buyer set is tiny, precision is the whole strategy: the goal is to reach the few decision-makers who matter, not to be seen by everyone.

Execution

Execution

Execution

What Market Lead did

• Scoped a narrow keyword set to lending decisioning, loan origination automation, and credit assessment technology
• Held the account to B2B intent only, with negatives keeping out consumer and information-seeker traffic
• Aligned ad copy to the Xapii enterprise positioning, kept distinct from the consumer Tiimely brand
• Run by the same team that manages the consumer Tiimely account, so the two never compete or blur

What Market Lead did

• Scoped a narrow keyword set to lending decisioning, loan origination automation, and credit assessment technology
• Held the account to B2B intent only, with negatives keeping out consumer and information-seeker traffic
• Aligned ad copy to the Xapii enterprise positioning, kept distinct from the consumer Tiimely brand
• Run by the same team that manages the consumer Tiimely account, so the two never compete or blur

The

Outcome

The

Outcome

The

Outcome

Tiimely Enterprise's paid-search channel is run by the same team that scaled the consumer Tiimely account through the Tic:Toc rebrand, with that same discipline now applied to a very different buyer. It is a simple campaign by design: tightly scoped, closely managed, and built to reach a small set of enterprise buyers efficiently rather than chase scale it does not need. The value here is precision and consistency, not volume.

Tiimely Enterprise's paid-search channel is run by the same team that scaled the consumer Tiimely account through the Tic:Toc rebrand, with that same discipline now applied to a very different buyer. It is a simple campaign by design: tightly scoped, closely managed, and built to reach a small set of enterprise buyers efficiently rather than chase scale it does not need. The value here is precision and consistency, not volume.

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Selling a high-consideration B2B product?

Market Lead runs precise, tightly scoped paid search for niche enterprise buyers. Book a call to see how the same approach could reach yours.

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