The funnel did the heavy lifting. Profiling at the point of capture meant the sales team only ever worked buyers it could place, and weighting spend toward Meta kept testing cheap enough to run a real creative cycle rather than a single launch set. The March launch pack proved so dominant it still supplied nine of the ten best ads months later, while click-through climbed past the property benchmark and lead quality held as volume grew. On a lean media budget the release filled its pipeline with profiled, budget-qualified buyers at a cost per lead most luxury apartment campaigns never reach.