CASE STUDY
Portable Partitions
Portable Partitions
Rebuilding Portable Partitions' Ad Engine to Add $3 Million in Sales in 60 Days Across Australia, New Zealand and Singapore
Rebuilding Portable Partitions' Ad Engine to Add $3 Million in Sales in 60 Days Across Australia, New Zealand and Singapore
How Market Lead took over Portable Partitions' Australia, New Zealand and Singapore ad accounts and rebuilt the structure for scale, adding $3 million in sales in the first 60 days through line-of-business campaigns, a Google Shopping strategy built around the high-value product ranges, feed optimisation, and reporting that tied online and offline sales back to ad spend.
How Market Lead took over Portable Partitions' Australia, New Zealand and Singapore ad accounts and rebuilt the structure for scale, adding $3 million in sales in the first 60 days through line-of-business campaigns, a Google Shopping strategy built around the high-value product ranges, feed optimisation, and reporting that tied online and offline sales back to ad spend.
Industry
Industry
E-commerce (Room Dividers and Portable Partitions, including High-Value Ranges)
E-commerce (Room Dividers and Portable Partitions, including High-Value Ranges)
Services
Services
Google Ads, Google Shopping, Shopping Feed Optimisation, Enterprise Reporting (Online + Offline ROI)
Google Ads, Google Shopping, Shopping Feed Optimisation, Enterprise Reporting (Online + Offline ROI)
Markets
Markets
Australia, New Zealand, Singapore
Australia, New Zealand, Singapore
The Challenge
Challenge
The Challenge
Challenge
The Challenge
Challenge
A Proven Multi-Market Brand Held Back by a Legacy Account
Portable Partitions is a proven e-commerce brand selling room dividers, partitions and related products, including high-value product range items, across Australia, New Zealand and Singapore. The product range, the market presence and the demand were all there.
Portable Partitions is a proven e-commerce brand selling room dividers, partitions and related products, including high-value product range items, across Australia, New Zealand and Singapore. The product range, the market presence and the demand were all there.
The business already had real sales and an established multi-market footprint across AU, NZ and SG, with a high-value product range product line capable of carrying serious revenue.
The business already had real sales and an established multi-market footprint across AU, NZ and SG, with a high-value product range product line capable of carrying serious revenue.
But an underperforming legacy account structure was capping growth, the high-value product range products were not winning their share of Google Shopping, and there was no true view of ROI across online and offline sales. Spend was flowing through a structure that could not tell the winners from the losers, and platform-reported online conversions hid the real profit picture.
But an underperforming legacy account structure was capping growth, the high-value product range products were not winning their share of Google Shopping, and there was no true view of ROI across online and offline sales. Spend was flowing through a structure that could not tell the winners from the losers, and platform-reported online conversions hid the real profit picture.
Legacy account structure (performance-capped), no line-of-business segmentation, high-value product range products under-represented in Google Shopping, online-only conversion visibility (no true online + offline ROI)
Legacy account structure (performance-capped), no line-of-business segmentation, high-value product range products under-represented in Google Shopping, online-only conversion visibility (no true online + offline ROI)
Our Approach
Approach
Our Approach
Approach
Our Approach
Approach
Rebuild the Structure, Win the High-Value Range Shopping Auctions, See the True ROI
Market Lead took over the Australia, New Zealand and Singapore ad accounts and rebuilt the structure of the accounts based on best practices for account scaling.
We structured campaigns by line of business so each product range had clean control of budget, bidding and messaging, built a Google Shopping strategy around the high-value product ranges, optimised the shopping feed, and put reporting in place that tied both online and offline sales back to ad spend.
With a clean structure and a true view of ROI, budget flowed to what was actually driving profit.
Market Lead took over the Australia, New Zealand and Singapore ad accounts and rebuilt the structure of the accounts based on best practices for account scaling.
We structured campaigns by line of business so each product range had clean control of budget, bidding and messaging, built a Google Shopping strategy around the high-value product ranges, optimised the shopping feed, and put reporting in place that tied both online and offline sales back to ad spend.
With a clean structure and a true view of ROI, budget flowed to what was actually driving profit.
The Key Insight
A clean account structure lets budget find the winners, an optimised feed wins the high-value Shopping auctions, and reporting that ties online and offline sales back to spend means every scaling decision is made on real profit, not platform-reported conversions alone.
The Key Insight
A clean account structure lets budget find the winners, an optimised feed wins the high-value Shopping auctions, and reporting that ties online and offline sales back to spend means every scaling decision is made on real profit, not platform-reported conversions alone.
Execution
Execution
Execution
Execution
Execution
Execution
Four Pillars That Transformed the Pipeline
Account Restructure, Line-of-Business Campaigns
• Rebuilt the structure of the accounts based on best practices for account scaling.
• Structured campaigns by line of business so each product range had clean control of budget, bidding and messaging.
• Budget flowed to the ranges actually driving revenue.
Account Restructure, Line-of-Business Campaigns
• Rebuilt the structure of the accounts based on best practices for account scaling.
• Structured campaigns by line of business so each product range had clean control of budget, bidding and messaging.
• Budget flowed to the ranges actually driving revenue.
Google Shopping for High-Value Ranges
• Built a Google Shopping strategy around the high-value product ranges, where the bulk of the revenue sits.
• Optimised so the high-value ranges became the dominant force in Shopping.
• Held that position with strong product data and a competitive structure.
Google Shopping for High-Value Ranges
• Built a Google Shopping strategy around the high-value product ranges, where the bulk of the revenue sits.
• Optimised so the high-value ranges became the dominant force in Shopping.
• Held that position with strong product data and a competitive structure.
Shopping Feed Optimisation
• Optimised the shopping feed end to end: titles, attributes, structure and product data quality.
• A stronger feed won more of the right Shopping impressions and clicks.
• The feed work alone drove millions in additional sales.
Shopping Feed Optimisation
• Optimised the shopping feed end to end: titles, attributes, structure and product data quality.
• A stronger feed won more of the right Shopping impressions and clicks.
• The feed work alone drove millions in additional sales.
Advanced Enterprise Reporting
• Tied both online and offline sales back to ad spend.
• True ROI on every campaign and ad, not just platform-reported online conversions.
• Scaled what was profitable, cut what was not.
Advanced Enterprise Reporting
• Tied both online and offline sales back to ad spend.
• True ROI on every campaign and ad, not just platform-reported online conversions.
• Scaled what was profitable, cut what was not.
The Outcome
Outcome
The Outcome
Outcome
The Outcome
Outcome
$3M in Additional Sales in 60 Days, On True Profit
Within the first 60 days of Market Lead taking over, Portable Partitions did an additional $3 million in sales across Australia, New Zealand and Singapore. A rebuilt account structure let budget flow to the ranges driving revenue, a Google Shopping strategy built around the high-value product ranges took the dominant share of the category, feed optimisation drove millions in additional sales, and reporting that tied online and offline sales back to ad spend gave a true view of ROI on every campaign and ad. With that true view of profit, the accounts could be scaled with confidence.
Within the first 60 days of Market Lead taking over, Portable Partitions did an additional $3 million in sales across Australia, New Zealand and Singapore. A rebuilt account structure let budget flow to the ranges driving revenue, a Google Shopping strategy built around the high-value product ranges took the dominant share of the category, feed optimisation drove millions in additional sales, and reporting that tied online and offline sales back to ad spend gave a true view of ROI on every campaign and ad. With that true view of profit, the accounts could be scaled with confidence.
Ready to Scale Your Store on True ROI?
We rebuilt Portable Partitions' ad engine and added $3 million in sales in the first 60 days, across Australia, New Zealand and Singapore. Let's talk about what we can build for your store.
© 2026 Market Lead Pty Ltd. All rights reserved.