CASE STUDY
JaeMan
Building JaeMan's NDIS Lead Generation Engine Across Victoria and New South Wales
How Market Lead launched JaeMan's first paid acquisition system for an NDIS support provider, delivering 200 leads at a 9% landing page conversion rate (vs the 2-5% generic LP benchmark) and ~$90 CPL across Victoria and New South Wales.
Client
JaeMan
Industry
NDIS Disability Support (In-Home Support and Group Activities)
Services
Google Ads, Meta Ads, High-Converting Landing Page
Markets
Victoria and New South Wales
200
$90
5x
9%
A Trusted NDIS Provider Without a Paid Acquisition System
JaeMan is a certified NDIS provider serving participants across Victoria and New South Wales. The service offering is split across in-home support and group activities, with the group activity program designed around the socialization that matters most to participant wellbeing.
JaeMan was already a known brand within its existing network, with a trusted reputation built on referrals and word-of-mouth.
But scaling across two states meant reaching beyond that existing network. NDIS participants and their families who were already actively researching support providers needed to be able to find JaeMan, not just wait for a referral. Without paid advertising experience or a landing page built for paid traffic, JaeMan had no way to capture that demand or expand brand visibility outside the referral base.
0 paid leads, word-of-mouth referrals only, no landing page built for paid traffic, no per-state campaign architecture, no qualifying form, no per-channel attribution
Meet NDIS families where they're searching, show them what they're searching for.
Market Lead built JaeMan's paid acquisition stack from scratch. The strategic challenge was clear: NDIS families research support providers in two distinct modes. They search Google when they need answers ('NDIS support providers near me', 'NDIS group activities').
They scroll Meta when they're considering options and comparing what providers actually deliver. Each mode needed its own channel and its own creative. Google captured the high-intent commercial search moments. Meta layered audience targeting against creative built around JaeMan's actual program, not generic disability imagery.
The Key Insight
NDIS families can spot stock photography from a mile away. Creative that shows the real group activities, the real participants, the real care, builds immediate credibility in a category dominated by generic provider websites.
Four Pillars That Transformed the Pipeline
From Word-of-Mouth to a Paid Acquisition Engine Across Two States
JaeMan went from referral-only growth to a paid acquisition engine delivering 200 leads at a 9% landing page conversion rate and ~$90 CPL across Victoria and New South Wales. The system captured high-intent NDIS searches on Google and reached NDIS families across Meta with creative showing the real group activities that matter in participant care. Every lead arrived at the JaeMan team with qualifying information attached, so the consultation call could focus on the participant's specific support needs.
The second outcome was the brand awareness halo. Across the 9-month campaign window, monthly organic website traffic (organic search, direct, organic social, organic video, and referral combined) grew nearly 5x, from 401 sessions in the launch month to 1,953 in the final month. Direct traffic alone, the clearest signal of brand recognition because it captures people who already know the brand well enough to type the URL, grew 3.7x. Organic search grew 2.4x. Paid impressions did the lead generation job by design; the organic traffic expansion that fed back into compounding demand was the brand awareness side effect.
Ready to Build Your Lead Generation Engine?
We've helped NDIS support providers like JaeMan go from referral-only growth to a paid acquisition engine across multiple states. Let's talk about what we can build for you.
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