CASE STUDY
FundedX
FundedX
$150K in revenue, at 4.3× ROAS.
$150K in revenue, at 4.3× ROAS.
How Market Lead built FundedX a full-funnel Google engine, using top-of-funnel YouTube to earn trust and high-intent search to convert it, generating 1,500 webinar signups and $150K in sales inside eight weeks.
How Market Lead built FundedX a full-funnel Google engine, using top-of-funnel YouTube to earn trust and high-intent search to convert it, generating 1,500 webinar signups and $150K in sales inside eight weeks.
Industry
Industry
Proprietary Trading Firm · Funded Trader Programs
Proprietary Trading Firm · Funded Trader Programs
Services
Services
Google Ads, YouTube Ads & Landing Pages · Acquisition
Google Ads, YouTube Ads & Landing Pages · Acquisition
Markets
Markets
Global · Retail & Sophisticated Traders
Global · Retail & Sophisticated Traders
The Challenge
Challenge
The Challenge
Challenge
The Challenge
Challenge
A fast-growing prop firm ready to scale
FundedX is one of the fastest-growing proprietary trading firms, offering funded-trader programs to a global audience. The ambition was clear: grow its presence on Google, build its database and community, and drive real online sales.
The audience was broad, from complete beginners to sophisticated traders, and the job was to reach all of them, earn their trust in a crowded and sceptical market, and convert that attention into paying customers.
FundedX is one of the fastest-growing proprietary trading firms, offering funded-trader programs to a global audience. The ambition was clear: grow its presence on Google, build its database and community, and drive real online sales.
The audience was broad, from complete beginners to sophisticated traders, and the job was to reach all of them, earn their trust in a crowded and sceptical market, and convert that attention into paying customers.
Our Approach
Approach
Our Approach
Approach
Our Approach
Approach
A full-funnel play, with the offer matched to where the user is.
A considered B2C purchase is rarely won on the first click, so Market Lead built the campaign as a full funnel. Top-of-funnel YouTube introduced the brand and its story to new audiences with a free offer, warming up people who had never heard of FundedX. High-intent Google search then captured the users actively looking for a prop firm, ready to buy. Every offer was positioned to match the user's stage in the journey, so cold traffic was nurtured and hot traffic converted.
A considered B2C purchase is rarely won on the first click, so Market Lead built the campaign as a full funnel. Top-of-funnel YouTube introduced the brand and its story to new audiences with a free offer, warming up people who had never heard of FundedX. High-intent Google search then captured the users actively looking for a prop firm, ready to buy. Every offer was positioned to match the user's stage in the journey, so cold traffic was nurtured and hot traffic converted.
The Key Insight
For a considered B2C purchase, the first click rarely closes the sale. A free top-of-funnel offer builds the trust that makes high-intent search convert, turning cold traffic into $150K at 4.3× ROAS.
The Key Insight
For a considered B2C purchase, the first click rarely closes the sale. A free top-of-funnel offer builds the trust that makes high-intent search convert, turning cold traffic into $150K at 4.3× ROAS.
Execution
Execution
Execution
Execution
Execution
Execution
Four Pillars That Transformed the Pipeline
Top-of-Funnel YouTube
• Prospecting campaigns reaching brand-new audiences
• A free offer used as the hook to earn the first click
• Brand story built to establish trust and credibility
Top-of-Funnel YouTube
• Prospecting campaigns reaching brand-new audiences
• A free offer used as the hook to earn the first click
• Brand story built to establish trust and credibility
High-Intent Search
• Optimised search capturing active prop-firm demand
• Bottom-of-funnel keywords tied to buying intent
• Budget steered toward the best-converting searches
High-Intent Search
• Optimised search capturing active prop-firm demand
• Bottom-of-funnel keywords tied to buying intent
• Budget steered toward the best-converting searches
Offers & Landing Pages
• Webinar and ebook offers built for each funnel stage
• Dedicated landing pages for signups and sales
• Offer positioned by user intent, not one-size-fits-all
Offers & Landing Pages
• Webinar and ebook offers built for each funnel stage
• Dedicated landing pages for signups and sales
• Offer positioned by user intent, not one-size-fits-all
Funnel & Re-Engagement
• Top-of-funnel audiences re-engaged down the funnel
• Database and community grown alongside sales
• Performance tracked to revenue and return on ad spend
Funnel & Re-Engagement
• Top-of-funnel audiences re-engaged down the funnel
• Database and community grown alongside sales
• Performance tracked to revenue and return on ad spend
The Outcome
Outcome
The Outcome
Outcome
The Outcome
Outcome
The full-funnel approach paid off fast. In the first eight weeks, FundedX collected 1,500 webinar signups, feeding its database and community while warming a large audience for the offer. That trust converted: the campaign generated $150K in revenue at a 4.29 return on ad spend, with a 6% ecommerce conversion rate. Cold prospects who had never heard of FundedX became paying customers, and the brand had a repeatable acquisition engine built on a clear funnel.
The full-funnel approach paid off fast. In the first eight weeks, FundedX collected 1,500 webinar signups, feeding its database and community while warming a large audience for the offer. That trust converted: the campaign generated $150K in revenue at a 4.29 return on ad spend, with a 6% ecommerce conversion rate. Cold prospects who had never heard of FundedX became paying customers, and the brand had a repeatable acquisition engine built on a clear funnel.
Ready to scale your acquisition?
Market Lead helped FundedX turn cold traffic into $150K at a 4.3× return, with a full-funnel Google strategy built for a considered B2C purchase. Book a call to see what's possible for your brand.
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