CASE STUDY
DotSure
DotSure
How we restructured a complex $100,000+/month ad account and integrated HubSpot CRM data to increase YoY lead volume by 50% while slashing CPL by 35%.
How we restructured a complex $100,000+/month ad account and integrated HubSpot CRM data to increase YoY lead volume by 50% while slashing CPL by 35%.
Industry
Industry
Insurance
Insurance
Services
Services
Google Ads Management, Facebook Ads Consultation
Google Ads Management, Facebook Ads Consultation
Ad Spend
Ad Spend
$100,000+/month
$100,000+/month
Increase in Leads YoY
Increase in Leads YoY
+50%
Reduction in CPL
Reduction in CPL
-35%
Conversion Rate
Conversion Rate
22%
The Challenge
Challenge
The Challenge
Challenge
The Challenge
Challenge
DotSure, a leading player in the insurance industry, faced two critical challenges that hindered their growth. Intense competition across all product lines (auto, home, pet insurance) made it difficult to capture a larger market share. And an inefficient account structure - a disorganized setup with no clear performance insights - restricted their ability to scale, despite a monthly ad spend of $100,000+.
DotSure, a leading player in the insurance industry, faced two critical challenges that hindered their growth. Intense competition across all product lines (auto, home, pet insurance) made it difficult to capture a larger market share. And an inefficient account structure - a disorganized setup with no clear performance insights - restricted their ability to scale, despite a monthly ad spend of $100,000+.
These challenges limited DotSure’s ability to maximize lead volume, optimize costs, and scale their operations efficiently. They needed clarity, precision, and a strategy tied to real business outcomes.
These challenges limited DotSure’s ability to maximize lead volume, optimize costs, and scale their operations efficiently. They needed clarity, precision, and a strategy tied to real business outcomes.
Strategy and Execution
Execution
Strategy and Execution
Execution
Strategy and Execution
Execution
Market Lead implemented a data-driven strategy to restructure DotSure’s account, ensuring clear performance insights and scalable growth.
Account Rebuild & Advanced Segmentation
Restructured the account by line of business (auto, home, pet) and keyword intent (high-intent vs. low-intent). Hypersegmented campaigns enabled precise budget allocation and clear performance visibility.
Account Rebuild & Advanced Segmentation
Restructured the account by line of business (auto, home, pet) and keyword intent (high-intent vs. low-intent). Hypersegmented campaigns enabled precise budget allocation and clear performance visibility.
Account Rebuild & Advanced Segmentation
Restructured the account by line of business (auto, home, pet) and keyword intent (high-intent vs. low-intent). Hypersegmented campaigns enabled precise budget allocation and clear performance visibility.
HubSpot Integration
Integrated HubSpot to feed quote and sales data back into Google Ads, enabling optimizations based on real business outcomes. Performance Max campaigns were driven by actual conversion value data.
HubSpot Integration
Integrated HubSpot to feed quote and sales data back into Google Ads, enabling optimizations based on real business outcomes. Performance Max campaigns were driven by actual conversion value data.
HubSpot Integration
Integrated HubSpot to feed quote and sales data back into Google Ads, enabling optimizations based on real business outcomes. Performance Max campaigns were driven by actual conversion value data.
Custom Budget Allocation Algorithm
Built a custom algorithm that dynamically distributed budget toward the highest-performing segments, ensuring maximum ROI across all product lines and keyword groups.
Custom Budget Allocation Algorithm
Built a custom algorithm that dynamically distributed budget toward the highest-performing segments, ensuring maximum ROI across all product lines and keyword groups.
Custom Budget Allocation Algorithm
Built a custom algorithm that dynamically distributed budget toward the highest-performing segments, ensuring maximum ROI across all product lines and keyword groups.
Real-Time Custom Reporting
Developed custom reporting dashboards providing real-time visibility into campaign performance, enabling rapid adjustments across seasons and product lines.
Real-Time Custom Reporting
Developed custom reporting dashboards providing real-time visibility into campaign performance, enabling rapid adjustments across seasons and product lines.
Real-Time Custom Reporting
Developed custom reporting dashboards providing real-time visibility into campaign performance, enabling rapid adjustments across seasons and product lines.
Results
Results
Results
Results
Results
Results
METRIC
METRIC
METRIC
BEFORE
BEFORE
BEFORE
AFTER
AFTER
AFTER
CHANGE
CHANGE
CHANGE
Lead Volume
Lead Volume
Lead Volume
Baseline
Baseline
Baseline
+50% YoY
+50% YoY
+50% YoY
+50%
+50%
+50%
Cost Per Lead
Cost Per Lead
Cost Per Lead
Baseline
Baseline
Baseline
-35%
-35%
-35%
–35%
–35%
–35%
Conversion Rate
Conversion Rate
Conversion Rate
15%
15%
15%
22%
22%
22%
+47%
+47%
+47%
Key Takeaways
Takeaways
Key Takeaways
Takeaways
Key Takeaways
Takeaways
Advanced segmentation by line of business and keyword intent provided clarity and precision for optimization across a complex insurance portfolio.
HubSpot data integration ensured optimizations were tied directly to real business outcomes - quotes and sales - not just lead volume.
A custom budget allocation algorithm dynamically distributed spend toward the highest-performing segments.
Real-time custom reporting enabled rapid campaign adjustments across seasons and product lines.
Ready to Scale Your Business?
Case study prepared by Market Lead · 2026
Case study prepared by Market Lead · 2026