CASE STUDY
Contained Australia
Building Contained Australia's National Lead Engine From Scratch
How Market Lead built Contained Australia's national paid acquisition system from zero in 90 days, delivering 840+ sales qualified leads at $18 CPL (85% below the $50-$120 industry benchmark for high-ticket B2B), with a 12% landing page conversion rate (vs 2-5% benchmark) and 2%+ Meta CTR (vs 0.8-1% baseline).
Industry
B2B Commercial Storage and Modular Spaces
Services
Google Ads, Meta Ads, High-Converting Landing Page Development, Enterprise Reporting
Time Frame
First 90 Days
840+
$18
12%
2%+
A National Product, A National Vacuum
Contained Australia manufactures premium steel-frame enclosure kits that convert shipping containers into commercial spaces. Their kits power self-storage operators, container yards, construction sites, agricultural operations, and mining camps across Australia. Price point: $30,000 to $80,000 per kit.
The product was proven. The distributor network was in place. Demand showed up in pockets wherever word-of-mouth ran.
But the national market they wanted to serve was off the table without an acquisition engine. There was no paid advertising history. No high-converting landing page. No tracking. No mechanism to feed leads into the right distributor in the right state. Internal management had hit the ceiling of what referrals could deliver, and the regional distributors had capacity sitting unused while leads were missing.
0 paid leads, no high-converting landing page, no tracking infrastructure, no lead routing system, no per-state campaign architecture
Segment by state, qualify by intent.
Market Lead built the entire acquisition stack from zero. The strategic challenge wasn't just generating leads, it was routing them. Each state had its own distributor expecting qualified buyers in their region. The system needed to be one funnel from the top and four funnels by the bottom. Every campaign was structured by state. Every lead was tagged by state. Every dollar of budget was allocated by state demand against distributor capacity. Within seven days of launch, sales qualified leads were exploding through the engine.
The Economics
$18 cost per lead came in up to 85% below the $50-$120 industry benchmark... for a product priced at $30,000 to $80,000, that delta is the difference between an acquisition cost that defines the business model and one that's a rounding error against revenue.
Multi-Channel Precision Targeting
From Zero to a National Lead Pipeline in 90 Days
Contained Australia went from no paid advertising history to a national lead engine generating 840+ commercially qualified leads in the first 90 days at $18 per lead, up to 85% below the $50-$120 industry benchmark for high-ticket B2B.
The high-converting landing page held a 12% conversion rate against a 2-5% generic LP benchmark, and Meta ads sustained CTRs above 2% against the 0.8-1% Meta baseline, both exceptional results for B2B.
The state-segmented architecture meant each distributor in NSW, VIC, QLD, and the SA/WA region received clean, qualified demand inside their territory, with no cross-bleed and no fighting over leads. 80%+ of those leads were sales qualified, naming a commercial use case above the minimum budget for a kit. The acquisition machine now runs as the company's primary lead engine, with weekly budget rebalancing across states based on distributor capacity and live demand.
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A national product needs a national engine. Built right, that engine is four engines in one.
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Time Frame