CASE STUDY
Auyin
Auyin
Penthouse Collection
Penthouse Collection
A 240x Return From A Tiny Buyer Pool.
A 240x Return From A Tiny Buyer Pool.
In a market this thin, a few genuine buyers will always outsell a flood of browsers. Market Lead found the ones who could actually buy, and traced every dollar from the first click to a signed contract.
In a market this thin, a few genuine buyers will always outsell a flood of browsers. Market Lead found the ones who could actually buy, and traced every dollar from the first click to a signed contract.
Industry
Industry
Property, Luxury Move-in-Ready Penthouses
Property, Luxury Move-in-Ready Penthouses
Services
Services
Advanced Google Ads, Conversion Rate Optimisations, Meta Ads, Enterprise Reporting, Advanced Data & Attribution
Advanced Google Ads, Conversion Rate Optimisations, Meta Ads, Enterprise Reporting, Advanced Data & Attribution
Commencement
Commencement
April 2025
April 2025
Attributed Sales
Attributed Sales
$7.3M
Return on ad spend
Return on ad spend
240x
Meta Click-through Rate
Meta Click-through Rate
2.33%
2.33%
The Challenge
Challenge
The Challenge
Challenge
The Challenge
Challenge
Selling $2M-plus penthouses is a precision problem, not a volume one.
Almost nobody can buy a finished luxury penthouse. The few who can are scattered, private, and invisible to the broad targeting most property campaigns lean on.
Auyin had two completed Sandringham buildings and a short list of seven-figure residences waiting on exactly the right buyer.
Pour budget into reach and the sales team drowns in browsers who will never sign. The entire game was finding the handful who would.
Almost nobody can buy a finished luxury penthouse. The few who can are scattered, private, and invisible to the broad targeting most property campaigns lean on.
Auyin had two completed Sandringham buildings and a short list of seven-figure residences waiting on exactly the right buyer.
Pour budget into reach and the sales team drowns in browsers who will never sign. The entire game was finding the handful who would.
Our Approach
Approach
Our Approach
Approach
Our Approach
Approach
Qualify hard before the sales call, and track every dollar to a contract.
Most agencies chase volume. Market Lead chased the contract. Every enquiry passed through a multi-step landing page that qualified it on budget, bedroom and timeframe before a salesperson ever picked up, so the team's time went only to buyers in the right band.
And every dollar was tracked from the first click to the signed contract, so the campaign optimised toward sales that actually closed, not the cheap form fills that flatter a report and bury a sales team.
Most agencies chase volume. Market Lead chased the contract. Every enquiry passed through a multi-step landing page that qualified it on budget, bedroom and timeframe before a salesperson ever picked up, so the team's time went only to buyers in the right band.
And every dollar was tracked from the first click to the signed contract, so the campaign optimised toward sales that actually closed, not the cheap form fills that flatter a report and bury a sales team.
The Key Insight
When the buyer pool is tiny, accuracy beats reach, a few genuinely qualified buyers will always outsell a flood of cheap leads.
The Key Insight
When the buyer pool is tiny, accuracy beats reach, a few genuinely qualified buyers will always outsell a flood of cheap leads.
Execution
Execution
Execution
Execution
Execution
Execution
Four Pillars That Transformed the Pipeline
Landing Page
• Multi-step form qualifying budget, bedroom, and timeframe
• Move-in-ready positioning as the primary hook
• Both Auyin residences shown on one page
Landing Page
• Multi-step form qualifying budget, bedroom, and timeframe
• Move-in-ready positioning as the primary hook
• Both Auyin residences shown on one page
Google Ads
• Campaigns segmented by buyer intent and price band
• Brand defence across every property variant
• Bids optimised on offline sales data
Google Ads
• Campaigns segmented by buyer intent and price band
• Brand defence across every property variant
• Bids optimised on offline sales data
Meta Ads
• Split direct response and brand reinforcement
• Audience cohorts targeted to high-budget buyers
• 2.33% click-through, vs a 0.8-1% benchmark
Meta Ads
• Split direct response and brand reinforcement
• Audience cohorts targeted to high-budget buyers
• 2.33% click-through, vs a 0.8-1% benchmark
Data & Attribution
• Sales data fed back into both platforms
• Profiles aggregated by audience and creative
• One unified dashboard across channels
Data & Attribution
• Sales data fed back into both platforms
• Profiles aggregated by audience and creative
• One unified dashboard across channels
The Outcome
Outcome
The Outcome
Outcome
The Outcome
Outcome
A Top-of-Market Acquisition Engine That Pays for Itself Many Times Over
Three penthouses sold, every dollar of spend traced to a signed contract. The sales did not land together, and that is the point: this was never one lucky buyer at the right moment, it was a system turning out qualified, high-budget enquiries on repeat.
The spend behind it was small enough that most agencies would round it off, yet the return ran to a multiple almost no channel can touch. Because the attribution held all the way to contract, Auyin could see exactly which audiences and which creative produced buyers, not just leads. What is left is a repeatable acquisition engine for finished luxury stock, ready to fire again the moment the next release settles.
Three penthouses sold, every dollar of spend traced to a signed contract. The sales did not land together, and that is the point: this was never one lucky buyer at the right moment, it was a system turning out qualified, high-budget enquiries on repeat.
The spend behind it was small enough that most agencies would round it off, yet the return ran to a multiple almost no channel can touch. Because the attribution held all the way to contract, Auyin could see exactly which audiences and which creative produced buyers, not just leads. What is left is a repeatable acquisition engine for finished luxury stock, ready to fire again the moment the next release settles.
Have completed luxury inventory to move?
Market Lead sold three Auyin penthouses for $7.3M on $30,581 of spend by filtering for the few buyers who could actually buy. Market Lead can build the same system for your next release.
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