CASE STUDY
Auyin
Auyin
Penthouse Collection
Penthouse Collection
$7.3M in penthouse sales at a 240x return.
$7.3M in penthouse sales at a 240x return.
How Market Lead sold three luxury move-in-ready penthouses across two Auyin developments in Sandringham, in 13 months, from a deliberately small and precisely targeted buyer pool.
How Market Lead sold three luxury move-in-ready penthouses across two Auyin developments in Sandringham, in 13 months, from a deliberately small and precisely targeted buyer pool.
Industry
Industry
Property, Luxury Move-in-Ready Penthouses
Property, Luxury Move-in-Ready Penthouses
Services
Services
Advanced Google Ads, Conversion Rate Optimisations, Meta Ads, Enterprise Reporting, Advanced Data & Attribution
Advanced Google Ads, Conversion Rate Optimisations, Meta Ads, Enterprise Reporting, Advanced Data & Attribution
Commencement
Commencement
April 2025
April 2025
Attributed Sales
Attributed Sales
$7.3M
Return on ad spend
Return on ad spend
240x
Meta Click-through Rate
Meta Click-through Rate
2.33%
2.33%
The Challenge
Challenge
The Challenge
Challenge
The Challenge
Challenge
Selling $2M-plus penthouses is a precision problem, not a volume one.
The pool of buyers who can afford a move-in-ready luxury residence is small, geographically specific, and invisible to broad targeting. Auyin had two completed Sandringham developments and a small number of premium residences to move, so the campaign had to surface a few genuine buyers rather than bury the sales team in browsers who would never sign a seven-figure contract.
The pool of buyers who can afford a move-in-ready luxury residence is small, geographically specific, and invisible to broad targeting. Auyin had two completed Sandringham developments and a small number of premium residences to move, so the campaign had to surface a few genuine buyers rather than bury the sales team in browsers who would never sign a seven-figure contract.
Our Approach
Approach
Our Approach
Approach
Our Approach
Approach
Qualify hard before the sales call, and track every dollar to a contract.
We chose attribution accuracy over raw volume. A multi-step landing page qualified every enquiry on budget, bedroom, and timeframe before the sales team engaged, so effort only ever went to buyers in the right band. With every dollar tracked from ad click to signed contract, we could optimise the campaign toward actual sales instead of cheap form fills.
We chose attribution accuracy over raw volume. A multi-step landing page qualified every enquiry on budget, bedroom, and timeframe before the sales team engaged, so effort only ever went to buyers in the right band. With every dollar tracked from ad click to signed contract, we could optimise the campaign toward actual sales instead of cheap form fills.
The Key Insight
When the buyer pool is tiny, accuracy beats reach, a few genuinely qualified buyers will always outsell a flood of cheap leads.
The Key Insight
When the buyer pool is tiny, accuracy beats reach, a few genuinely qualified buyers will always outsell a flood of cheap leads.
Execution
Execution
Execution
Execution
Execution
Execution
Four Pillars That Transformed the Pipeline
Landing Page
•Multi-step form qualifying budget, bedroom, and timeframe
•Move-in-ready positioning as the primary hook
•Both Auyin residences shown on one page
Landing Page
•Multi-step form qualifying budget, bedroom, and timeframe
•Move-in-ready positioning as the primary hook
•Both Auyin residences shown on one page
Google Ads
•Campaigns segmented by buyer intent and price band
•Brand defence across every property variant
•Bids optimised on offline sales data
Google Ads
•Campaigns segmented by buyer intent and price band
•Brand defence across every property variant
•Bids optimised on offline sales data
Meta Ads
•Split direct response and brand reinforcement
•Audience cohorts targeted to high-budget buyers
•2.33% click-through, vs a 0.8-1% benchmark
Meta Ads
•Split direct response and brand reinforcement
•Audience cohorts targeted to high-budget buyers
•2.33% click-through, vs a 0.8-1% benchmark
Data & Attribution
•Sales data fed back into both platforms
•Profiles aggregated by audience and creative
•One unified dashboard across channels
Data & Attribution
•Sales data fed back into both platforms
•Profiles aggregated by audience and creative
•One unified dashboard across channels
The Outcome
Outcome
The Outcome
Outcome
The Outcome
Outcome
A Top-of-Market Acquisition Engine That Pays for Itself Many Times Over
Three penthouses sold, with every dollar of spend traced to a signed contract. The first two came within months of the campaign maturing, and a third followed more than half a year later, so this was never a single lucky buyer landing at the right moment. It was a system producing qualified, high-budget enquiries on repeat.
Against an ad spend most agencies would treat as a rounding error, the return was extraordinary, and because the attribution was watertight, Auyin could see exactly which audiences and creative were generating buyers rather than just leads. The result was a predictable acquisition engine for completed luxury inventory, one that's ready to run again the moment the next release settles.
Three penthouses sold, with every dollar of spend traced to a signed contract. The first two came within months of the campaign maturing, and a third followed more than half a year later, so this was never a single lucky buyer landing at the right moment. It was a system producing qualified, high-budget enquiries on repeat.
Against an ad spend most agencies would treat as a rounding error, the return was extraordinary, and because the attribution was watertight, Auyin could see exactly which audiences and creative were generating buyers rather than just leads. The result was a predictable acquisition engine for completed luxury inventory, one that's ready to run again the moment the next release settles.
Ready to Sell Your Premium Inventory?
We've helped developers like Auyin convert paid acquisition into multi-million dollar sales at the top end of the market. If you're moving completed luxury inventory and need a system that filters to the actual buyers before your sales team picks up the phone, let's talk.
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