Case Studies

Our Team

Blog

Book a Call

CASE STUDY

Auyin Penthouse Collection

$7.3M in Attributed Penthouse Sales and 240x ROAS for Auyin

How Market Lead's hyper-segmented lead engine and multi-step profiling system drove 3 penthouse sales at $7,300,000 in attributed value across Auyin's Pavilion Green and Sea & Sky move-in-ready Sandringham developments, at a 240x return on ad spend and a 2.33% Meta CTR across 13 months.

Client

Auyin Penthouse Collection

Industry

Property, Luxury Move-in-Ready Penthouses

Services

Advanced Google Ads, Conversion Rate Optimisations, Meta Ads, Enterprise Reporting, Advanced Data & Attribution

Timeline

Since April 2025 (13 months and counting, all-time data)

Attributed Sales

Attributed Sales

$7.3m

Return of ad spend

Return of ad spend

240x

Meta Click-through Rate

Meta Click-through Rate

2.33%

The

Challenge

The

Challenge

The

Challenge

Selling $2 Million Plus Penthouses Is a Different Job Than Selling Apartments

Auyin's Pavilion Green and Sea & Sky developments deliver completed, move-in-ready penthouses on Sandringham's bayside, priced at the top end of the local market. Average sale price in this category sits north of $2 million per residence.

Selling at that price point is not a high-volume game. The number of buyers in market for a $2 million plus Sandringham penthouse at any given moment is small, geographically concentrated, and easy to miss with broad audience targeting.

Lead volume alone is not the goal. Lead precision is. A campaign that produces 500 inquiries from buyers in the $700K to $1M band wastes both the developer's spend and the sales team's hours. A campaign that produces 20 inquiries from buyers in the $1.5M to $2M band, profiled and ready for a display visit, sells penthouses. The challenge for the Penthouse Collection campaign was to engineer that precision, end to end, from ad audience to multi-step form to sales-team handoff.

0 paid acquisition sales pipeline at launch

Our

Approach

Our

Approach

Our

Approach

Filter to the Buyer Before the Buyer Ever Speaks to a Sales Agent

The multi-step landing page is the system. Get the form to do the qualifying work, and the sales team gets a steady stream of leads where budget, bedroom preference, timeframe to move in, and intent are already known before the first phone call.

The guiding principle was precision over volume. Every part of the funnel had to be tuned to identify the small population of buyers actually in market for a move-in-ready $2 million plus penthouse, and to filter everyone else out before the sales agent's calendar got touched.

The Key Insight

At this price point, attribution beats reach. Knowing exactly which audience cohort, which creative, and which budget band produced a $2 million sale is worth more than any amount of incremental impression volume, because each individual sale pays for the entire campaign multiple times over.

Execution

Execution

Execution

Four Pillars That Transformed the Pipeline

Landing Page

• Multi-step form profiling budget, bedroom preference, and timeframe so only leads with a confirmed budget at or above the sale price reach the sales team.
• Move-in-ready positioning above the fold as the primary differentiator against off-the-plan competitors.
• Single page surfacing both Auyin penthouse residences so buyers can be cross-routed based on availability.

Landing Page

• Multi-step form profiling budget, bedroom preference, and timeframe so only leads with a confirmed budget at or above the sale price reach the sales team.
• Move-in-ready positioning above the fold as the primary differentiator against off-the-plan competitors.
• Single page surfacing both Auyin penthouse residences so buyers can be cross-routed based on availability.

Google Ads

• Search campaigns segmented by buyer intent and price band so spend flows to keywords most likely to return a $1.5M+ profiled lead.
• Brand defence across every variant of Auyin, Pavilion Green, and Sea & Sky.
• Bids tuned toward the keywords that produced the 3 confirmed sales fed back through the offline data layer.

Google Ads

• Search campaigns segmented by buyer intent and price band so spend flows to keywords most likely to return a $1.5M+ profiled lead.
• Brand defence across every variant of Auyin, Pavilion Green, and Sea & Sky.
• Bids tuned toward the keywords that produced the 3 confirmed sales fed back through the offline data layer.

Meta Ads

• Segmented architecture running direct response to new audiences and brand reinforcement to returning visitors, each cohort in its own ad set.
• Audience cohorts tuned for high-budget buyers, reallocating spend toward the cohort producing $1.5M+ profiled leads, not the lowest CPL.
• 2.33% Meta CTR held all-time against an industry benchmark of 0.8% to 1%.

Meta Ads

• Segmented architecture running direct response to new audiences and brand reinforcement to returning visitors, each cohort in its own ad set.
• Audience cohorts tuned for high-budget buyers, reallocating spend toward the cohort producing $1.5M+ profiled leads, not the lowest CPL.
• 2.33% Meta CTR held all-time against an industry benchmark of 0.8% to 1%.

Data & Attribution

• Every confirmed sale pushed back into Google Ads and Meta so algorithms optimise toward sources producing real $2M+ sales, not volume.
• Profile-stage answers aggregated by audience and creative so the developer sees which combination produces the highest-budget leads.
• Single dashboard consolidating Google Ads, Meta, form profiling, Calendly bookings, and sales attribution.
• Dedicated reporting by price band so the sales team routes time to the buyer cohort matching available residences.

Data & Attribution

• Every confirmed sale pushed back into Google Ads and Meta so algorithms optimise toward sources producing real $2M+ sales, not volume.
• Profile-stage answers aggregated by audience and creative so the developer sees which combination produces the highest-budget leads.
• Single dashboard consolidating Google Ads, Meta, form profiling, Calendly bookings, and sales attribution.
• Dedicated reporting by price band so the sales team routes time to the buyer cohort matching available residences.

The

Outcome

The

Outcome

The

Outcome

A Top-of-Market Acquisition Engine That Pays for Itself Many Times Over

Across 13 months, the Penthouse Collection campaign has delivered 3 attributed sales totalling $7,300,000 in sales value against $30,581 in total ad spend. That is a 240x return on ad spend, expressed against actual contract values, not modelled values or last-click attribution noise.

One penthouse sale at $1.95 million in January 2026, sourced through the multi-step form, profile-routed through the $1.5M+ filter, and closed by the sales team, paid for the entire campaign back at a 60x return on its own. Two earlier sales in June 2025 added $5.35 million. The economics of selling at the top of the market are not subtle: at this price point, one buyer closes the year.

The bigger structural win is reproducibility. The same multi-step funnel, the same hyper-segmented audience structure, and the same offline sales feedback loop have now produced sales across two separate Auyin developments (Pavilion Green Penthouse and Sea & Sky Penthouse) running under one campaign umbrella.

Book a Strategy Call

Ready to Sell Your Premium Inventory?

We've helped developers like Auyin convert paid acquisition into multi-million dollar sales at the top end of the market. If you're moving completed luxury inventory and need a system that filters to the actual buyers before your sales team picks up the phone, let's talk.

© 2026 Market Lead Pty Ltd. All rights reserved.

Book A Strategy Call