CASE STUDY
Auyin - Loam House
Auyin - Loam House
$750,000 In Sales In The First 48 Hours.
$750,000 In Sales In The First 48 Hours.
An advanced lead and sales generation strategy & system that produces sale-qualified leads daily.
An advanced lead and sales generation strategy & system that produces sale-qualified leads daily.
Industry
Industry
Property, Off-the-Plan Luxury Apartments
Property, Off-the-Plan Luxury Apartments
Services
Services
Advanced Google Ads, Meta Ads, Conversion Rate Optimisations, Enterprise Reporting, Advanced Data & Attribution
Advanced Google Ads, Meta Ads, Conversion Rate Optimisations, Enterprise Reporting, Advanced Data & Attribution
Commencement
Commencement
October 2024
October 2024
Sales Qualified Leads
Sales Qualified Leads
2,398
Sales Qualified Profile Rate
Sales Qualified Profile Rate
80%
Decrease in Lead Cost
Decrease in Lead Cost
67%
The Challenge
Challenge
The Challenge
Challenge
The Challenge
Challenge
A fragmented strategy that was losing sales opportunities on a daily basis.
Auyin had a new development on the market and wanted to ensure that they had a high volume of sales-qualified leads to maximise the time of the sales agents & decrease the time before the first sale.
Previous campaigns run by Auyin were done with multiple suppliers, which had a fragmented approach, a long time to deliver, slow execution and low conversion rates (1%).
This fragmented approach meant a high volume of sales opportunities were being lost.
Auyin had a new development on the market and wanted to ensure that they had a high volume of sales-qualified leads to maximise the time of the sales agents & decrease the time before the first sale.
Previous campaigns run by Auyin were done with multiple suppliers, which had a fragmented approach, a long time to deliver, slow execution and low conversion rates (1%).
This fragmented approach meant a high volume of sales opportunities were being lost.
The Market Lead Approach
Approach
The Market Lead Approach
Approach
The Market Lead Approach
Approach
An advanced end-to-end system to increase sales-qualified leads
The team identified that Auyin needed a streamlined market strategy that aligned advertising, landing page, lead quality, data analysis and lead management.
After this discovery, the team was able to put together a clear and proven strategy for off-the-plan apartments, which had been executed across multiple other developments in the previous 12 months with consistent and industry-leading results.
The focus was an end-to-end strategy that both enhanced Auyin’s brand whilst also maximising the sales-qualified leads for the development.
The team identified that Auyin needed a streamlined market strategy that aligned advertising, landing page, lead quality, data analysis and lead management.
After this discovery, the team was able to put together a clear and proven strategy for off-the-plan apartments, which had been executed across multiple other developments in the previous 12 months with consistent and industry-leading results.
The focus was an end-to-end strategy that both enhanced Auyin’s brand whilst also maximising the sales-qualified leads for the development.
The Key Insight
Adding a multi-step high-intent profile form increased lead volume as prospects knew they were receiving a tailored experience post lead submission, which increase booking and sales rates.
The Key Insight
Adding a multi-step high-intent profile form increased lead volume as prospects knew they were receiving a tailored experience post lead submission, which increase booking and sales rates.
Execution
Execution
Execution
Execution
Execution
Execution
Four Execution Pillars That Transformed The Campaign
Landing Page
• Multi-step form profiling budget, bedroom preference, and timeframe so the sales team receives a structured lead, not just a name.
• Headlines and CTA copy iterated against profile completion rate, holding above 60% across the full 19 month engagement.
• Brand, badge, and bayside lifestyle photography consistent with the positioning the buyer arrived from.
Landing Page
• Multi-step form profiling budget, bedroom preference, and timeframe so the sales team receives a structured lead, not just a name.
• Headlines and CTA copy iterated against profile completion rate, holding above 60% across the full 19 month engagement.
• Brand, badge, and bayside lifestyle photography consistent with the positioning the buyer arrived from.
Google Ads
• Search campaigns segmented by intent layer and buyer cohort so budget flows to the leads most likely to profile and book a display visit.
•
• Brand defence across every Loam House and Auyin keyword variant with no auction share lost to competitors.
• Bids tuned toward keywords generating profiled leads at the right budget band.
Google Ads
• Search campaigns segmented by intent layer and buyer cohort so budget flows to the leads most likely to profile and book a display visit.
•
• Brand defence across every Loam House and Auyin keyword variant with no auction share lost to competitors.
• Bids tuned toward keywords generating profiled leads at the right budget band.
Meta Ads
• Segmented architecture running direct response to new audiences and brand reinforcement to returning visitors, each cohort in its own ad set.
• Creative testing surfaced a single winning combination producing 326 leads, 68% of all Meta leads to date.
• 2.33% click-through rate held all-time against an industry benchmark of 0.8% to 1%.
• Broad, interest-based, and lookalike audiences each in their own ad set so spend reallocates to the highest qualified profile rate.
Meta Ads
• Segmented architecture running direct response to new audiences and brand reinforcement to returning visitors, each cohort in its own ad set.
• Creative testing surfaced a single winning combination producing 326 leads, 68% of all Meta leads to date.
• 2.33% click-through rate held all-time against an industry benchmark of 0.8% to 1%.
• Broad, interest-based, and lookalike audiences each in their own ad set so spend reallocates to the highest qualified profile rate.
Data & Attribution
• Single dashboard consolidating Google Ads, Meta, form profiling data, and Calendly bookings for the developer and sales team.
• Profile and qualified-budget signals fed back into Meta and Google so algorithms optimise toward sales-qualified leads.
• Each ad set holds a single audience cohort so reporting answers which audience, creative, and budget band performed, not just average CPL.
Data & Attribution
• Single dashboard consolidating Google Ads, Meta, form profiling data, and Calendly bookings for the developer and sales team.
• Profile and qualified-budget signals fed back into Meta and Google so algorithms optimise toward sales-qualified leads.
• Each ad set holds a single audience cohort so reporting answers which audience, creative, and budget band performed, not just average CPL.
The Outcome
Outcome
The Outcome
Outcome
The Outcome
Outcome
A multi-year lead & sales system that continues to produce sales qualified leads on a daily basis.
Across the full engagement to date, the Loam House campaign has produced over 2,398 sales qualified leads, profiling with a the multi-step form. The Meta CTR has held at 2.33% all-time against a category benchmark of 0.8% to 1%, and click-to-lead conversion rates on the strongest cohorts sit at 9%.
The single best lever in the entire engagement was the multi-step landing page. This allows the advertising and sales teams maximise the qualification of the lead for more advanced optimisations as well as the sales team knowing which prospects to prioritise. That is the difference between advertising and a buyer pipeline.
The reporting layer carries that signal all the way through. The Auyin team can see, at a glance, which audience cohort is profiling at what rate, which creative is producing high-sale intent profiled leads, and how the display suite calendar is filling in any given week.
Across the full engagement to date, the Loam House campaign has produced over 2,398 sales qualified leads, profiling with a the multi-step form. The Meta CTR has held at 2.33% all-time against a category benchmark of 0.8% to 1%, and click-to-lead conversion rates on the strongest cohorts sit at 9%.
The single best lever in the entire engagement was the multi-step landing page. This allows the advertising and sales teams maximise the qualification of the lead for more advanced optimisations as well as the sales team knowing which prospects to prioritise. That is the difference between advertising and a buyer pipeline.
The reporting layer carries that signal all the way through. The Auyin team can see, at a glance, which audience cohort is profiling at what rate, which creative is producing high-sale intent profiled leads, and how the display suite calendar is filling in any given week.
Ready to build a buyer pipeline for business?
We've helped developers like Auyin generate thousands of sales-qualified leads against tightly defined product positioning, with profiling built directly into the funnel. If you're launching off-the-plan apartments and want the system to do the qualifying work before the sales team picks up the phone, let's talk.
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