CASE STUDY
AgriBin
AgriBin
$700,000 in sales in the first 10 days at a ~389x return on ad spend
$700,000 in sales in the first 10 days at a ~389x return on ad spend
How Market Lead Turned $1,800 In Ad Spend Into $700,000 In Sales For AgriBin In The First 10 Days
How Market Lead Turned $1,800 In Ad Spend Into $700,000 In Sales For AgriBin In The First 10 Days
Industry
Industry
B2B Agricultural Equipment (Grain and Field Bins)
B2B Agricultural Equipment (Grain and Field Bins)
Services
Services
Google Ads, Meta Ads, Landing Pages, End-to-End Reporting
Google Ads, Meta Ads, Landing Pages, End-to-End Reporting
Market
Market
National Australia
National Australia
Sales from $1,800 Spend
Sales from $1,800 Spend
$700K
Return on Ad Spend
Return on Ad Spend
389x
Quotes in 10 Days
Quotes in 10 Days
$2.5M+
Overview
Overview
Overview
Overview
Overview
Overview
AgriBin manufactures grain and field bins for Australian farmers and had millions of dollars in additional stock that needed to start moving, fast.
Existing advertising could not deliver it: fewer than 10 leads a month at $150 to $800 each, with no line of sight from ad spend through to quotes and sales.
Market Lead built one structured end-to-end campaign across Google Ads and Meta Ads, wired to dedicated landing pages and an end-to-end reporting loop that tied ad spend to leads, quotes and sales. In the first 10 days it delivered over $2.5M in quotes and more than $700,000 in sales, roughly a 389x return on $1,800 in ad spend.
The Challenge
Challenge
The Challenge
Challenge
The Challenge
Challenge
AgriBin is an established Australian manufacturer of grain and field bins, with a proven product and real demand, but millions of dollars in additional stock that needed to start moving quickly.
The existing advertising could not shift it: fewer than 10 leads a month at $150 to $800 per lead, and no clear view from ad spend through to quotes and sales.
For a high-ticket, high-value purchase, the ads, the landing page and the sales process were running as separate parts, with no fast, consistent path from click to sale.
AgriBin is an established Australian manufacturer of grain and field bins, with a proven product and real demand, but millions of dollars in additional stock that needed to start moving quickly.
The existing advertising could not shift it: fewer than 10 leads a month at $150 to $800 per lead, and no clear view from ad spend through to quotes and sales.
For a high-ticket, high-value purchase, the ads, the landing page and the sales process were running as separate parts, with no fast, consistent path from click to sale.
Our Strategy
Strategy
Our Strategy
Strategy
Our Strategy
Strategy
Profile Buyers at the Form, Not the Phone Call
Market Lead built a structured, end-to-end campaign where the ads, the landing pages and the sales side were fully aligned and integrated. For a high-value, high-ticket sale, consistency across every step is what compresses the buying cycle, so the same offer, message and design carried from the ad through to the landing page and into the sales conversation.
Google Ads went after high-intent, geographically targeted demand with direct-response copy. Meta Ads ran a segmented by-state campaign with split offers and split landing pages to see which audience, offer and page converted best per state.
Every landing page mirrored the AgriBin brand and asked sales-qualifying questions, and end-to-end reporting tied advertising, lead, quote and sales data together so return on ad spend was visible daily and weekly. Most purchases closed within 24 to 48 hours.
Market Lead built a structured, end-to-end campaign where the ads, the landing pages and the sales side were fully aligned and integrated. For a high-value, high-ticket sale, consistency across every step is what compresses the buying cycle, so the same offer, message and design carried from the ad through to the landing page and into the sales conversation.
Google Ads went after high-intent, geographically targeted demand with direct-response copy. Meta Ads ran a segmented by-state campaign with split offers and split landing pages to see which audience, offer and page converted best per state.
Every landing page mirrored the AgriBin brand and asked sales-qualifying questions, and end-to-end reporting tied advertising, lead, quote and sales data together so return on ad spend was visible daily and weekly. Most purchases closed within 24 to 48 hours.
Execution
Execution
Execution
Execution
Execution
Execution
Four Pillars That Transformed the Pipeline
Landing Page
• Multiple landing pages, one per ad creative offer, so each offer had a page built to match its exact message.
• Built in the same brand design as the AgriBin website for a consistent, trusted experience from ad to page.
• Sales-qualifying questions on every form, arming the sales team with commercial intent before the first call.
• Split landing pages tested by offer and by state to measure which page converted best.
Landing Page
• Multiple landing pages, one per ad creative offer, so each offer had a page built to match its exact message.
• Built in the same brand design as the AgriBin website for a consistent, trusted experience from ad to page.
• Sales-qualifying questions on every form, arming the sales team with commercial intent before the first call.
• Split landing pages tested by offer and by state to measure which page converted best.
Google Ads
• High-intent search capturing buyers actively looking for grain and field bins.
• Geographically targeted to the regions where AgriBin’s prospective buyers are located.
• Direct-response ad copy written to lift conversion rates & click-through rates.
• Budget focused on the highest-intent, bottom-of-funnel demand.
Google Ads
• High-intent search capturing buyers actively looking for grain and field bins.
• Geographically targeted to the regions where AgriBin’s prospective buyers are located.
• Direct-response ad copy written to lift conversion rates & click-through rates.
• Budget focused on the highest-intent, bottom-of-funnel demand.
Meta Ads
• Segmented by-state campaign running messages tailored to each state.
• Split offers and split landing pages per state to measure which audience, offer and page converted best.
• Direct-response creative driving commercial enquiries at a 85%+ lower cost per lead.
• Continuous testing of offer and audience against real quote and sale outcomes.
Meta Ads
• Segmented by-state campaign running messages tailored to each state.
• Split offers and split landing pages per state to measure which audience, offer and page converted best.
• Direct-response creative driving commercial enquiries at a 85%+ lower cost per lead.
• Continuous testing of offer and audience against real quote and sale outcomes.
Data & Attribution
• Advertising, lead, quote and sales data tied together in one view.
• Return on ad spend measured directly from ads on a daily and weekly basis.
• Budget followed the offers, states and pages producing actual quotes and sales.
• Full line of sight from ad click through to quote, sale and revenue.
Data & Attribution
• Advertising, lead, quote and sales data tied together in one view.
• Return on ad spend measured directly from ads on a daily and weekly basis.
• Budget followed the offers, states and pages producing actual quotes and sales.
• Full line of sight from ad click through to quote, sale and revenue.
The Outcome
Outcome
The Outcome
Outcome
The Outcome
Outcome
A Profiled Buyer Pipeline Delivered Inside the Completion Window
Ralph Alexandria campaign produced 498 sales qualified leads at a $30 to $45 cost per conversion. Of those, 195 profiled at the $1 million plus budget band, 57 at the $1.5 million plus band, and 18 at the $2 million plus penthouse band. 106 leads booked confirmed VIP inspections, and a further 188 expressed VIP interest needing more information. Profile completion rates held above 60% across the entire engagement.
One $2 million plus buyer, profiled through the multi-step form, booked for a VIP inspection, and contacted by the sales team is worth more than fifty unprofiled form fills to a sales team running to a completion deadline. That is what the system was built to deliver, and that is what it delivered.
The enterprise reporting layer carried that signal across the rest of the operation. The lead dashboard surfaced every lead with its budget band, timeframe, bedroom preference, and VIP intent flagged at the moment of inquiry. Weekly performance updates, monthly account reviews, and rolling 30 day performance reports gave the developer and the sales team one view, in the same shape as the campaign data, every week.
Ralph Alexandria campaign produced 498 sales qualified leads at a $30 to $45 cost per conversion. Of those, 195 profiled at the $1 million plus budget band, 57 at the $1.5 million plus band, and 18 at the $2 million plus penthouse band. 106 leads booked confirmed VIP inspections, and a further 188 expressed VIP interest needing more information. Profile completion rates held above 60% across the entire engagement.
One $2 million plus buyer, profiled through the multi-step form, booked for a VIP inspection, and contacted by the sales team is worth more than fifty unprofiled form fills to a sales team running to a completion deadline. That is what the system was built to deliver, and that is what it delivered.
The enterprise reporting layer carried that signal across the rest of the operation. The lead dashboard surfaced every lead with its budget band, timeframe, bedroom preference, and VIP intent flagged at the moment of inquiry. Weekly performance updates, monthly account reviews, and rolling 30 day performance reports gave the developer and the sales team one view, in the same shape as the campaign data, every week.
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